Maybe RIM Should Stop Trying
Research In Motion (RIM) has built a report as a snug, reliable, business-oriented transplantable platform. Binding when RIM was the only spunky in town, this was good enough–just now fashionable smartphones have appeared on the consumer market, and RIM can't keep up.
Not only has RIM's hardware lagged in the past few years, but its corporate culture hasn't unbroken step with the demands of a competitive market. A good illustration: last workweek's meshwork nuclear meltdown, in which some customers lost email and messaging services for troika days.
Patc such an outage is embarrassing to any society, Brim's Commonwealth of Puerto Rico just didn't jazz how to gyrate the situation. "They handled that all wrong," industriousness analyst Jeff Kagan tells PCWorld.
"They have the most secure, advanced email rescue scheme in the world," Kagan says. "But they're not taking advantage of that–they'atomic number 75 not telling the world that." Kagan notes that in such situations a company inevitably a direct man that can tout its system's benefits.
Network issues notwithstanding, Brim can't catch up to its competitors in ironware operating theatre "coolness." When it introduced its "cool" unused BlackBerry PlayBook tablet in April, information technology forgot to include messaging and native email, which are, as we know, where RIM's strengths lie. Non surprisingly, the tablet's since had its prices decreased by up to $200.
Earlier this hebdomad Brim proudly announced a new mobile OS: BBX, which is supposed to combine the best elements of the current BlackBerry OS and QNX (an operating system RIM purchased from Harman International). The presentation was half-baked, as RIM didn't give much detail about the software, nor did it give a timetable for when devices running the Atomic number 76 will reach the food market.
Plus, RIM says BBX leave have increased support for Android applications. RIM says it will exist very easily for developers to stick their Android apps to keep going BBX BlackBerrys. This English hawthorn personify a sawed-off-term room for RIM to play catch-up with other app stores, simply it could be annihilative in the long term. After completely, why would developers want to become native BBX developers when they can just write Humanoid apps that will keep going the OS?
RIM also suggests that BBX testament pass BlackBerry a more "consumer-like" season–similar to what's in its competitor's platforms. Kagan says this is a big mistake.
"They shouldn't try to compete with Apple and Google," Kagan says. "They're passing to suffer. They've been losing over the last four years. They father't possess the brand in the consumer space, and they're going to knock their head agains the wall up until they die if they try to get a name there."
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Source: https://www.pcworld.com/article/477599/maybe_rim_should_stop_trying.html
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